Welcome to Urban Optical 

Serving park slope for over 25 years  

patient visits restart on WEDnesday MAY 27. SEE BELOW FOR NEW OFFICE HOURS. FOR YOUR SAFETY, eyewear purchases not in need of an examination call and make an appointment for personalized service. 

Call 718-832-3513 to make an appointment. See below for questions during Covid-19 and a website link for contact lens reorders. In an effort to limit physical proximity we are scheduling appointments for every 40 minutes and have purchased a high tech automated phoropter (the "1 or 2" thingy) plus we have 200 degree non-dilated non-toxic retinal imaging. Urban Optical has also installed touchless faucets and paper towel/soap dispensers throughout the office plus acrylic dividers at every dispensing and reception table.

 We want to give you a reason to shop locally so we are now offering complete modern eyewear for $110 and lens upgrades for far less than most optometric practices. Similar pricing exists on all our hand picked optical collections. We ask you to consider purchasing from us before you buy from an online retailer. At Urban Optical you can get better quality, more variety and an actual licensed professional who services, measure and adjusts your glasses. Dr Adam Friedland and his staff thank you for supporting your neighborhood optometrist for over 25 years.  

Urban Optical and Dr Adam Friedland and his staff are taking COVID-19 seriously and below are some answers to questions you may have . For contact lens reorders see below for link to our web store.

Is Urban Optical open? 

For contact lens reorders see below .  We are currently making appointments for pickups of eyewear etc. These appointments will take place 12-3 Tuesday though Saturday.  It is best to contact us at [email protected]  In the event of a true ocular emergency only you can text Dr. Friedland at 917 517 8907. For routine vision exams we are compiling a wait list

Will Urban Optical extend contacts lens prescriptions without a contacts lens health evaluation exam during COVID-19? 

Yes in most cases.  IMPORTANT.  IF YOU WANT TO USE VISION INSURANCE TO PAY FOR YOUR CONTACTS READ BELOW. You can reorder your contacts at  https://secure.yourlens.com/urbanoptical/ AS A COURTESY WE ARE NOT CHARGING SHIPPING for orders of 2 boxes of contacts or more and are less expensive then the leading online contact reseller.  We ask that you please order your contact lens thru our portal and not elsewhere to help ensure us keeping our doors open as we head into our 25th year. In the case of ordering contact lenses online you will not need to email us (except insurance requests) or call unless necessary.  We are truly grateful for all the support we have received so far from our wonderful patients.

What if I want to use my insurance to pay for my contacts? 

YOU MUST FIRST EMAIL [email protected] and tell us you want to use your insurance to purchase contacts. 2 boxes or more still have free shipping.

1) email us at [email protected]     tell us what insurance you currently have when possible

2)we will look up your insurance and apply where possible.  if not eligible or an issue we will notify you

3) we will contact you and place your order

4 )2 boxes or more ordered will include free shipping. Please give us 24-72 hours for these requests.

I need to pick up my glasses etc, what do I do?

Again email us at [email protected] and we can arrange a time for them to be picked up/shipped.  

What if I have an eye emergency or just a general question relating to my eyes?

For a true eye emergency text Dr. Friedland at 917 517 8907 , general eye questions email [email protected]

We wish everyone the best during these unprecedented times.  Sincerely, Dr. Adam Friedland 

Welcome to Urban Optical in Brooklyn. Dr. Adam Friedland and the Urban Optical team strive to provide the best in optometry services. We invite you to browse our website to learn more about our optometry services and join our patient family by scheduling an eye exam appointment at our Brooklyn office.

Urban Optical is a full service eye and vision care provider, accepting both eye emergencies as well as scheduled appointments. Patients throughout the Brooklyn area come to Urban Optical because they know they will receive the personal attention and professional care that is our foundation. Dr. Friedland and our team are dedicated to keeping our patients comfortable and well-informed at all times. At Urban Optical, we will explain every exam and procedure and answer all of our patients' questions. Additionally, at Urban Optical, we offer vision financing options and will work with vision insurance providers to ensure good eye health and vision care for all of our patients.

Our Approach to Optometry

Our one-on-one approach to optometry makes Dr. Friedland and the Urban Optical staff the eye and vision care providers of choice in the Brooklyn area. Our Brooklyn optometrist offers the following services: complete eye exams, contact lenses, glasses, glaucoma testing, and pre- and post-operative care. For a complete list of services, visit our services page or call our Brooklyn office at (718) 832-3513.

At Urban Optical, we are dedicated to providing high-quality optometry services in a comfortable environment.Call us at (718) 832-3513 or schedule an appointment today online.

Dr. Adam Friedland
Brooklyn Optometrist | Urban Optical | (718) 832-3513
326 7th Ave
Brooklyn, NY 11215-4105

Contact Us

Meet The Staff

Learn Who We Are

  • Dr.
    Adam Friedland

    Bio Coming Soon...


Reviews From Our Satisfied Patients

  • "I love Urban optical. Dr Friedland is a personable professional. He always gives me wonderful insight into eye healthy and a thorough eye exam. They're a busy office so you need to make an appointment in advance. Kim on his staff is the bombe! She's at helping you figure out frames and lenses. Great vibe and energy in the office."
  • "Amazing and friendly staff. They had a great selection of frames and I really appreciated the pure honesty the staff had when it came to selling. They didn't push anything or hype up anything. They even downsold if you will. I really enjoyed the doctor, he was hilarious. Definitely not your typical stuffy optometrist office. I would highly recommend these guys to anyone!"
    Heather S.

Featured Articles

Read up on informative topics

Newsletter Signup

Sign up for more articles


Find us on the map

Hours of Operation




Tuesdays start June 2

opening Wednesday May 27


10:00 am-1:40 pm

lunch 1:40-2:20pm

2:20 pm-6:00 pm


10:00 am-1:40 pm

lunch 1:40-2:20pm

2:20 pm-6:00 pm


10:00 am-1:40 pm

lunch 1:40-2:20pm

2:20 pm-6:00 pm


10:00 am-1:40 pm

lunch 1:40-2:20pm

2:20 pm-5:00 pm