Welcome to Urban Optical 

Serving park slope for over 25 years 

SEE BELOW FOR NEW OFFICE HOURS. FOR YOUR SAFETY, eyewear purchases and services not in need of an examination call and make an appointment for personalized service. 

Call 718-832-3513 to make an appointment. See below for questions during Covid-19 and a website link for contact lens reorders. In an effort to limit physical proximity we are scheduling appointments for every 40 minutes and have purchased a high tech automated phoropter (the "1 or 2" thingy) plus we have 200 degree non-dilated non-toxic retinal imaging. Urban Optical has also installed touchless faucets and paper towel/soap dispensers throughout the office plus acrylic dividers at every dispensing and reception table.

 We want to give you a reason to shop locally so we are now offering complete modern eyewear for $110 and lens upgrades for far less than most Optometric practices. Similar pricing exists on all our hand picked optical collections. We ask you to consider purchasing from us before you buy from an online retailer. At Urban Optical you can get better quality, more variety and an actual licensed professional who services, measure and adjusts your glasses. Dr Adam Friedland and his staff thank you for supporting your neighborhood optometrist for over 25 years.  

Urban Optical and Dr Adam Friedland and his staff are taking COVID-19 seriously and below are some answers to questions you may have . For contact lens reorders see below for link to our web store.

Is Urban Optical open? 

For contact lens reorders see below .  We are currently making appointments for pickups of eyewear etc. These appointments will take place 12-3 Tuesday though Saturday.  It is best to contact us at [email protected]  In the event of a true ocular emergency only you can text Dr. Friedland at 917 517 8907. For routine vision exams we are compiling a wait list

Will Urban Optical extend contacts lens prescriptions without a contacts lens health evaluation exam during COVID-19? 

In certain cases we will extend contact lens prescription 3 to 6 months with each request requiring a Doctors approval. IMPORTANT. If you want to reorder contacts please email us @[email protected] and we will reply within 2 business days usually sooner.  As a COURTESY WE ARE NOT CHARGING SHIPPING for orders of 2 boxes of contacts or more and are less expensive then the leading online contact reseller.  Our prices are always lower/equal then 1800.  We are truly grateful for all the support we have received so far from our wonderful patients.

What if I want to use my insurance to pay for my contacts? Please note this in your email request.  Include Insurers name, if dependent/spouse insured persons name and  birthday(s) for both. 

What if I have an eye emergency or just a general question relating to my eyes?

For a true eye emergency text Dr. Friedland at 917 517 8907 , general eye questions email [email protected]

We wish everyone the best during these unprecedented times.  Sincerely, Dr. Adam Friedland 

Welcome to Urban Optical in Brooklyn. Dr. Adam Friedland and the Urban Optical team strive to provide the best in optometry services. We invite you to browse our website to learn more about our optometry services and join our patient family by scheduling an eye exam appointment at our Brooklyn office.

Urban Optical is a full service eye and vision care provider, accepting both eye emergencies as well as scheduled appointments. Patients throughout the Brooklyn area come to Urban Optical because they know they will receive the personal attention and professional care that is our foundation. Dr. Friedland and our team are dedicated to keeping our patients comfortable and well-informed at all times. At Urban Optical, we will explain every exam and procedure and answer all of our patients' questions. Additionally, at Urban Optical, we offer vision financing options and will work with vision insurance providers to ensure good eye health and vision care for all of our patients.

Our Approach to Optometry

Our one-on-one approach to optometry makes Dr. Friedland and the Urban Optical staff the eye and vision care providers of choice in the Brooklyn area. Our Brooklyn optometrist offers the following services: complete eye exams, contact lenses, glasses, glaucoma testing, and pre- and post-operative care. For a complete list of services, visit our services page or call our Brooklyn office at (718) 832-3513.

At Urban Optical, we are dedicated to providing high-quality optometry services in a comfortable environment.Call us at (718) 832-3513 or schedule an appointment today online.

Dr. Adam Friedland
Brooklyn Optometrist | Urban Optical | (718) 832-3513
326 7th Ave
Brooklyn, NY 11215-4105

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  • Dr.
    Adam Friedland

    Bio Coming Soon...


Reviews From Our Satisfied Patients

  • "I love Urban optical. Dr Friedland is a personable professional. He always gives me wonderful insight into eye healthy and a thorough eye exam. They're a busy office so you need to make an appointment in advance. Kim on his staff is the bombe! She's at helping you figure out frames and lenses. Great vibe and energy in the office."
  • "Amazing and friendly staff. They had a great selection of frames and I really appreciated the pure honesty the staff had when it came to selling. They didn't push anything or hype up anything. They even downsold if you will. I really enjoyed the doctor, he was hilarious. Definitely not your typical stuffy optometrist office. I would highly recommend these guys to anyone!"
    Heather S.

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Hours of Operation




10:00 am-1:40 pm

lunch 140-220

22:pm to 6 pm


10:00 am-1:40 pm

lunch 1:40-2:20pm

2:20 pm-6:00 pm


10:00 am-1:40 pm

lunch 1:40-2:20pm

2:20 pm-6:00 pm


10:00 am-1:40 pm

lunch 1:40-2:20pm

2:20 pm-6:00 pm


10:00 am-1:40 pm

lunch 1:40-2:20pm

2:20 pm-5:00 pm